Takeda Pharmaceuticals expresses its gratitude to SellWell for the Negotiation Competence programs conducted for our employees in 2015 -2019. The trainings were organized to develop the negotiation skills of our employees as well as influence and building relationships skills. The participants were introduced to practical tools and developed the necessary skills to apply those tools. We are grateful to SellWell for a high professional level and significant efforts invested in the preparation of materials and using real-life cases for role plays.

During the trainings our employees consolidated their negotiation skills and improved the level of professional communication with clients, which allows us to negotiate mutually beneficial conditions with clients more often.

The participants appreciated the highest level of professionalism in the field of negotiation expertise and the coaching skills of Pavel Shcherbakov, Kirill Kurbatov, Alexander Shestak as well as their ability to manage a group and to clearly and easily convey complex information during trainings.

The trainings were conducted at a good pace and were engaging for the participants.

We are delighted that we chose SellWell as our training partner. We express our gratitude for your attitude to work and look forward to further fruitful cooperation!

Alexey Nazarov has been actively cooperating with KPMG as a business trainer and coach since January 2019. I worked with him in two formats - 1) training and preparation for negotiations and 2) coaching.

As a negotiation trainer, Alexey is an opponent who offers an external view of the situation, multiplied by experience and knowledge. The most interesting and useful for me are the possibilities that he helps to see. It is difficult for me, as a person with an analytical mindset used to interpret reality in the language of mathematics, to act without understanding the whole picture, all the variables and all the constants that exist. Alexey helps to mobilize, to decompose any difficult situation into an understandable board game, where there are rules and players. Even if the variability of actions remains high, you understand that at the point where you are, the set of decisions becomes finite. The skills that Alexey teaches are applicable not only to negotiations, but to all situations where you interact with several players, where you need to think over a strategy, decompose everything into a completely understandable number of actions that you can carry out in one or another combination to get the desired result.

As a coach, Alexey very quickly captures the essence of the situation, quickly identifies the trap in which the person finds himself or herself. For me, the feedback about the action or inaction was the most valuable. Translating inactivity into action is a simple technique, but a very correct one; Alexey always tries to make this transition at every session. In programming, there is such a concept as MVP - Minimum Viable Product - when in a short time you make an inferior, albeit clumsy program, but this is a program that you can already use, it already brings benefits. During our coaching sessions we apply similar approach: we define a certain plan of action that works, or can work under certain circumstances. And the important thing is that we define it here and now, without shelving it. This is a working mechanism.

In the coaching format, Alexey and I work case by case. Real life cases arise, they raise questions, we work them out. And this is very correct and effective: you yourself understand what is a problem, what is not, what you can handle, and what you need help with. It turns out that this process, on the one hand, seems to be endless - you can do this for two years, you can do it for three years, but on the other hand, I must note with pleasure that the cases that we have worked through, have been able to overcome - these cases are with you forever. That technique and the situation in which it was applied become part of your arsenal, and when you encounter similar situations, you are already able to solve them yourself. It really works - you feel real progress, you feel how you improve step by step. I am very grateful to Alexey for this.

I always go to sessions with Alexei with great pleasure. He is a very versatile, positive, energetic person with whom it is interesting to talk on many topics.

Timofey Khoroshev,

KPMG Partner in Russia and CIS, IT Consulting

Red Bull Asia region thanks for cooperation SellWell Agency which has provided its quality training to the Asian commercial teams. Red Bull Asia region started cooperation with SellWell Agency through Russian Red Bull team who has been using SellWell trainings and has spread the training packages into the whole Asian region in the year 2010 and 2011 where content of the following trainings was developed and future trainers were trained by Alexey Nazarov:

1.Basic Selling Skills

2.Sales management system in Red Bull way

3.Basic Leadership training in Red Bull way for middle management and supervisors/ Leading 1 person.

All trainings were found as valuable knowledge for commercial teams across Asian markets starting from Ukraine and finishing with Japan. Cultural differences were fine-tuned by local Red Bull commercial teams and skills have been gained from training materials on regular basis in each country.

More than a year has passed since the beginning of our communication with Alexey Nazarov in a remote coaching format. And summing up the results, I am happy to state  with confidence that there has been numerous achievements and successes. I am definitely inspired to continue my development process, because success inspires even greater achievements.

At the time of our acquaintance, coaching was no longer a discovery for me, and I had been using coaching techniques in practice for a long time. However, being Alexey's coachee helped me discover my hitherto unexplored opportunities. I am inclined to explain this effect as a kind of symbiosis of training and coaching techniques woven together by the Master and his skill of “pulling out’’ of the situation, in order to look at everything from the outside and see the most effective solution. Alexey quickly and flexibly adjusts to solving the problem and without providing direct advice, nevertheless  guides towards the goal in a constructive manner.

I believe that such coaching is doomed to be in demand, especially in the highly competitive and dynamically developing business.

In the midst of the crisis, a comprehensive sales force development program was designed and implemented for Schaller's sales department. 
SITUATION AND CHALLENGES
Sales Director Mr. Karl Zubek:
"Over the past 5 years, competition in the Russian market has intensified year by year. This has had a great impact on our relationship with customers. As a result, the level of discounts that have been provided to customers has grown significantly, especially since 2007. There were precedents when new customers began to receive even greater discounts than our long-term partners. Finding new buyers became a big problem, and sales managers switched to an easier and more comfortable work with existing customers. Tender tracking was weak; argumentation and negotiations were also areas for improvement."
HRD SOLUTION
Sellwell has provided our company with an evaluation and development center, as well as trainings - 'Sales in a consultative style' and  'Negotiations: smart alignment of conditions'.
The first thing we highly appreciated was the very accurate and well-balanced selection of competencies proposed for evaluation by Sellwell. It allowed us to analyze exactly those talents and skills that were in demand in sales. The second  was the careful preparation of materials using real-life situations in role-play games. And third, the competent organization of the assessment process in terms of  content quality and technical  excellence.
In addition to using the results of the assessment and development center in the training process, trainer Alexey Nazarov thoroughly studied the specific needs and characteristics of our company and was able to successfully adapt and apply the data and implemented procedures from our business practice. It was this, and of course his coaching professionalism, that helped him to interest and inspire all the participants during the training process, including those who were skeptical at first.
In my opinion, Alexey has demonstrated professional mastery of the entire palette of teaching methods. A visual and structured presentation of theory was replaced by practical exercises and role-play games for the immediate development of relevant skills. The ratio of theory and practice seemed to me optimal.
Alexey has applied a coaching approach to learning with great success, which I find very effective. He, using various stimuli - tests, excerpts from films, creative tasks - gave the participants the opportunity to reflect on the proposed topic before presenting the material himself. This helped the participants to activate their own resources and, in addition, made them "co-creators" of the training, providing maximum emotional involvement.
RESULTS
Sales Director, Mr. Karl Zubek:
"The average margin of almost every transaction increased by 5-8% when compared to the same months last year and the previous month (March 2009 compared to March 2008 and February 2009). This brought us a significantly higher gross profit. “Tender vs. closed deal” indicator  increased by 15% during the first month after the training. Now, after three months, this figure has already increased by 30%. This was due to a more professional closing of the sales cycle and better "chance management" (when, what specifically and for which particular customer to sell). Unfortunately, given the current market situation, activity/turnover measurements cannot give a meaningful result. Everyone around noticed a significant increase in self-confidence and motivation of the sales team.”